Let the price cuts begin. A few hours after Amazon unveiled its Kindle Fire tablet for $199, the BlackBerry PlayBook tablet was slashed by $200 by a major retailer.
Best Buy's (BBY, Fortune 500) site showed a $200 discount for all three PlayBook models on Wednesday night. The 16GB PlayBook fell to $299 from $499; the 32GB is now $399; and the 64GB model is $499. The 16GB model was on backorder from Best Buy as of Thursday morning.
Earlier this week, Office Depot and Staples began offering their own PlayBook deals. Office Depot knocked $100 off each model and threw in a $100 store gift card. Staples also reduced prices by $100 and added a $100 prepaid debit card that can be used anywhere.
Amazon is attacking the low end of the market with the $199 Kindle Fire, which starts shipping November 15, everyone not named Apple expects to feel the crunch. Last year, an e-reader price war broke out between Amazon, Barnes & Noble (BKS, Fortune 500) and the Borders-backed Kobo. The PlayBook cut could be the opening salvo in a similar tablet battle.
Best Buy's (BBY, Fortune 500) site showed a $200 discount for all three PlayBook models on Wednesday night. The 16GB PlayBook fell to $299 from $499; the 32GB is now $399; and the 64GB model is $499. The 16GB model was on backorder from Best Buy as of Thursday morning.
Earlier this week, Office Depot and Staples began offering their own PlayBook deals. Office Depot knocked $100 off each model and threw in a $100 store gift card. Staples also reduced prices by $100 and added a $100 prepaid debit card that can be used anywhere.
Amazon is attacking the low end of the market with the $199 Kindle Fire, which starts shipping November 15, everyone not named Apple expects to feel the crunch. Last year, an e-reader price war broke out between Amazon, Barnes & Noble (BKS, Fortune 500) and the Borders-backed Kobo. The PlayBook cut could be the opening salvo in a similar tablet battle.
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